How Legal Newsroom Works
Are you taking advantage of the opportunity to blog about the news and events that are relevant to your business or practice area? Every day, countless car accidents, construction accidents, criminal arrests, and other events happen in cities across the country. These events offer you the chance to publish relevant content multiple times a day to your blog or news section.
The process is simple. By covering local news on a daily basis, you can significantly boost your website’s traffic and publish the SEO-rich, keyword-focused, geographic-oriented content that the search engines love. This means more traffic to your website and more direct leads from those who’ve found your posts and want to contact you. Here’s how it works:
An accident happens in the area or areas in which you want to drive traffic. We use local news outlets, traffic blotters, police blotters, and other sources to find the accident report or write-up.
We write a 100% original, news-style post about the event. We also embed a Google Map of the incident location. We optimize the post for SEO and can connect it to your social media feeds.
This drives traffic to your site, improves key metrics, and ultimately increases the productivity of your current SEO efforts. More traffic means better rankings and more direct leads for your business.
The Benefits of News Blogging
The fact that these posts are about specific news events like collisions in your practice area makes it valuable for your website. Where else can you publish content that includes specific intersections in your area? How often do you get to mention major highways where collisions happen frequently? How often can you link to local news outlets and other sources, or take advantage of Google’s embeddable map feature? All of these blogging opportunities are available to you, and in most cases, multiple times per day. The specific benefits include:
Create Hyper-local Content
Our geo-blog posts are local-keyword rich. We mention intersections, highways, businesses, local media outlets, and other community-specific locations and entities within each post. Our news blogs provide the information and details that people in your practice area want to read about.
Fresh Blog Posts On a Daily Basis
It’s nearly impossible for law firms and other businesses to post to their blog on a regular basis, much less multiple times a day. Our dedicated team of journalists will be continuously scouring news outlets, traffic blotters, police blotters, government websites, and media Twitter feeds for the breaking stories that your blog needs.
Send Local Signals to Google
Publishing local keyword-enriched content is crucial to your search engine optimization (SEO) efforts. We include mentions and links to local resources including hospitals and media outlets connected with the story, and we embed a custom-made Google map in every post to send the right signals to the search engine.
Bring Valuable Traffic to your Site
People searching for these accidents are a highly segmented group typically looking for legal services after an accident has occurred. Published blogs can also be pushed to social media platforms like Facebook, Twitter, LinkedIn, etc. to drive more traffic to your site.
Our clients have seen improvements in some of the main metrics Google uses to rank websites including the number of users, amount of time the user spends on their site, and a decrease in the number of visitors leaving their site immediately.
What We Have To Offer
Highest Quality
Our team has nearly 15 years of experience writing legal content for hundreds of law firms and some of the biggest legal marketing agencies in the industry. Writing legal content is what we do. We understand that the quality of content on your website is a reflection of your firm and your reputation, so we don’t take any chances. We deliver the highest quality work every time, and professional editing comes baked into every single service we sell.
Superior Strategy
We are proud to have pioneered many of the strategies that we and other firms utilize for geo-blogging. We let the data and the results guide our work at all times. Our writing team is resourceful, finding relevant stories from a wide variety of sources online to make sure that your website covers what is actually happening in your area.
Affordable Packages
Because we have a dedicated team devoted to news blogging, we can offer our clients the most competitive prices in the industry. We’ve priced our services so that any firm can afford us, from sole practitioners and boutique firms, to larger firms with a multi-city, multi-state, or national presence. We want our services to be a complement to your marketing efforts, and have priced them so that you can easily afford to work with us.
Thorough Reporting
Data is key to determining which digital marketing efforts are working and which aren’t. We provide thorough monthly reports that go beyond just our blogging efforts. We want to understand where your website traffic is coming from, what visitors are doing on your site, and what is getting you leads, and ultimately cases. This gives us insight into how effective our efforts for you are.
Frequently Asked Questions
Do you offer exclusivity?
Yes, we do offer city, region, and state exclusivity for our clients. We often prefer this option, so we would be happy to discuss.
Where do you get your information about the accidents?
Our team of journalists and news editors are trained to find the most relevant stories in every area we cover. We only report on stories that are released on:
- National and local news outlets
- Local traffic and police blotters
- Government crash reports
- Police/Fire Department/EMS Twitter Feeds
Will the people involved in the accidents you blog about contact my firm?
Our clients are frequently contacted by the victims or family members of those involved in the incidents we cover. While this is a valuable source of leads, this is not the main focus of our service.
These hyper-local, keyword-rich, and practice-area specific blog posts also help to drive relevant traffic to your site and improve your rankings for the keywords you want to show up for.
Our current clients have also seen the following benefits:
- Decreased bounce rate
- Increased click through rate (CTR)
- Significant improvement in the amount of time each user spends on your site
Do these blogs only cover car accidents?
Our seasoned news journalists are trained to find and cover a wide variety of news stories that match your practice areas including:
- Commercial vehicle accidents
- 18-wheeler accidents
- Motorcycle accidents
- Ridesharing accidents
- Pedestrian accidents
- Bicycle accidents
- Scooter/E-bike accidents
- Other accidents (including airplane crashes and others, if relevant)
How long does it take to get this service up and running?
Getting started is easy. Once you've signed up for our service, our team can start publishing blogs within 1-2 days.
Can you work with my SEO team to implement this service?
Yes! We are happy to work with your existing SEO team. All of Mightier Content's services have been designed to aid and improve any efforts by your in-house or third-party marketing/SEO teams.
What if I don't see my question here?
We can be reached 24/7, 365 days a year. We will be ready to answer any of your questions when you call (512) 826-3292. You can also fill out our contact form and we'll get back to you right away.