5 Ways to Take Your Content Marketing Strategy from Bland to Badass
Creating a content marketing strategy isn’t just about what content you’ll create for your brand, but also why it’s being created. Having a solid strategy gives the words on a page purpose, so you’re not just posting to social channels for the sake of posting. There are many ways to improve or build on your content marketing strategy, however, this short list (executed correctly) can take your content from “meh” to “hot diggity-damn, that’s some engaging content!”.
1. Establish your brand’s story
Before you start crafting your content, you need to consider your brand. Who are you? What’s your story? What kind of image are you trying to portray? Talk to other people on your team and see what they have to say. Maybe you’re an innovative tech start-up that focuses on engagement and commitment to excellence or you are an established corporation with an emphasis on customer satisfaction and exceptional consumer experience. Establishing your brand’s persona will help steer everything from voice to the type of content shared, so dive deep!
2. Set goals
Setting goals helps ignite the driving force that will propel your marketing decisions forward. It gives your efforts direction and it’s something to work towards. It also holds your team accountable for executing the content strategy. With the question, “Exactly what am I trying to do with my brand’s content?” in mind, start writing down some tangible goals. Maybe you want to increase traffic to your website by 50% by the end of the year. Maybe you are a new business and want to increase brand awareness by 75% within a two-month time span. Whatever it is, make it specific, simple and measurable.
3. Choose your platforms wisely
Your brand may have the smartest, most focused content strategy, but if it’s not in the right place at the right time, your efforts may miss the target. Choose your platforms wisely! Where is your audience located? Which sites do they browse regularly? When are they most active online? With so many social media channels, you have to be mindful of the voice you are using on each. For example, for casual content that feeds into what’s happening now, you may turn to Twitter or Instagram. For content that’s a little more professional, opt for sites like LinkedIn or Facebook. Be wise — content in the wrong place will be scrolled past.
4. Stray from the pack
Chances are, there’s somebody else doing exactly what you’re doing. Let’s be real, it’s 2017, we are all swimming in a sea of content clutter. What’s going to increase the likelihood that someone from your audience actually reads what you post? As obvious as it sounds, have your content stand out. Move away from the pack and what they’re posting. It’s good to keep tabs on what everyone else is talking about, and you should use this to your advantage. Perhaps you can spin that hot topic in a more creative way that gets noticed by your readers.
5. Use your team
This isn’t a solo job. You can’t singlehandedly rally a huge following for your brand. You need your team! Make it a goal to meet with your team to make sure everyone’s working towards the same goal. You’d be surprised how many employees don’t know their company’s mission statement. Use group meetings (or happy hours) to address any concerns or open the floor for discussion! There may be nuggets of wisdom you may have missed from those working in the field. Working in unison not only helps amplify your brand’s voice but creates a stronger company.
And there you have it, five ways to improve your content marketing strategy. If you’re solid in these areas, writing hard-hitting, engaging content will be a breeze. However (here comes the shameless plug), If you’re still struggling, we at Mightier Content are always more than happy to help in the creation of your brand voice. Now, get out there and get strategizing!